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Hint & Tips - Sales and Marketing

Designed to provide you with valuable hints and tips, we have created a wide range of helpful factsheets to help you gain more information on important business topics.

Sales and Marketing
Topics covered in this factsheet include time planning, networking, using the telephone, communication skills, selling and sales strategies and preparing sales plans.

Choosing and Using a Brand Designer
When only one product can be the cheapest in any market or sector, how can you ensure that your product commands attention and justifies a higher price?

Writing Effective Bids, Proposals and Quotes
The purchasing activity in which the bid, proposal or quote plays a central role is 'owned' by the customer. It is the customer's priorities, not those of the supplier that have to take centre stage.

Networking, Advertising and Mailshots
The factsheet looks at ways a business can network successfully to build customers and contacts, deliver powerful advertising and gain regular free advertising.

Attracting and Retaining Customers
To attract and retain customers, organisations must put in place marketing approaches that are consistently aimed at ‘delighting’ them at every stage of the customer journey.