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Research & Marketing
Research and Marketing
What research do I need to do?
It’s vital to understand:
- who your potential customers are and what they want; and
- who your competitors are and what they’re offering.
Armed with this knowledge, you can successfully target potential customers and compete effectively with your business rivals.
How do I find out this information?
The following are just a few sources of free or paid for information:
Also - don’t forget to read up to date reports in trade and business publications, as well as the business pages in national newspapers. Internet research can also be invaluable.
Can I commission my own research?
How do I target potential customers?
Marketing methods include:
Make sure all your marketing materials look attractive and professional – if necessary, use a professional copywriter and designer.
Am I allowed to collect and store details of customers and potential customers?
You must comply with the Data Protection Act 1998.
Find out more on the national Business Link website.
How do I find a marketing professional?
You may wish to use a marketing professional for some or all aspects of your marketing.
Find a supplier or agency who complies with the Direct Marketing Code of Practice on the Direct Marketing Association website.
What about PR?
Free editorial coverage in newspapers, magazines and trade publications can provide excellent publicity for your business. A well-written press release with accompanying good quality photographs should attract the editor’s attention. Make sure you have some genuine news to report – a good start would be to announce the launch of your business!
Find out more about public relations and hiring a PR professional on the Chartered Institute of Public Relations website.
Where can I get more information?
Register with us now to benefit from the professional expertise of one of our 200 highly experienced and knowledgeable business advisers.