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Hint & Tips - Sales and Marketing

Designed to provide you with valuable hints and tips, we have created a wide range of helpful factsheets to help you gain more information on important business topics.


Writing an Advert
Practical tips for writing an advert to get your product or service noticed. From creating the headline, knowing what you should include in the text, images, incentives, and what to think about when placing your advert.

Creating a Mailshot
Includes Hints and Tips for creating a mailshot to market your products or services in order to increase sales. From whom to send it to, how to best use existing customer records, what to consider when buying mailing lists, right through to writing the letter itself.

Sales and Marketing
Topics covered in this factsheet include time planning, networking, using the telephone, communication skills, selling and sales strategies and preparing sales plans.

Choosing and Using a Brand Designer
When only one product can be the cheapest in any market or sector, how can you ensure that your product commands attention and justifies a higher price?

Writing Effective Bids, Proposals and Quotes
The purchasing activity in which the bid, proposal or quote plays a central role is 'owned' by the customer. It is the customer's priorities, not those of the supplier that have to take centre stage.